• Bill will be in LA THIS FRIDAY April 27th to teach his Level One Commercial Class. SIGN UP on the SIGN UP page.

  • I BOOKED a commercial 2 days after the class ended. 101 was the sole reason I booked that commercial.
    -Shuo Z. 
  • I would highly recommend this class to new & highly experienced actors. Right after class, I booked my first NYC commercial.
    -Meghan M.

  • It was my first step in my acting career after deciding to pursue it and boy did I make the right choice! Your coaching will stay with me for the long haul. -Stephanie C. 

  • THE 101 is now being taught at MAGGIE FLANIGAN STUDIO in NYC

  • Bill will be in LA THIS FRIDAY April 27th to teach his Level One Commercial Class. SIGN UP on the SIGN UP page. 

  • Despite 10 years of booking commercials and 1000 auditions, I learned a TON of stuff. And I BOOKED three new spots because of this class!
    -Kevin G. 

  • I feel like so much fear as gone away, concerning commercials, and that is Huge!!! -Adele R.

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NIHARA NICHELLE

1. What was the spot for and who cast it?
The commercial was for web.com, and Angela Mickey of Liz Lewis Casting booked me for it.

2. What 101 tools did you use in the audition?
When I got to the audition, I noticed quite a few actors were already there waiting. I signed in, grabbed the script, then walked down the hall, and went over my lines. There was no assistant in the hall to sign us in, but Caitlin Jones, the casting director, came out of the room after a few minutes, and told us we were to be grouped in pairs, and who would be going in next.

I chatted with my partner, and we found out that the audition was mostly improv, which we were both excited about. My partner and I went in the room, smiling and excited, and I can tell the people in the room could pick up on it, because they were very warm and friendly toward us.

Even though the script was sent to us ahead of time, there was still a board in the room, and I noticed a few changes were on it. They told us to say our lines as we knew them, and use the board if we needed to, but not to worry about it, because they were more interested in the chemistry between me and my partner, and our "relationship" as "business partners". The commercial was about small-business owners and partners deciding to sign up for web.com to help with their business.

I asked for a couple of seconds with the board, to note the changes, and find the Hirable Moment, checked in with my partner to make sure he was ready, slated, and we did the first take. The second take, they wanted us to completely improvise, while sprinkling in a few of the words from the copy.

3. What 101 tools did you use in the call back?

There was no callback. I was contacted a few days later that I booked the commercial, and I'd be playing a chef.

4. What 101 tools did you use on set?
When I got on set, I checked in with the two coordinators who emailed me prior to the shoot day, grabbed myself a coffee and muffin, introduced myself to makeup and wardrobe, and relaxed, since I knew it was going to be a full day shoot.

Since the actor I was paired with and I were going to be shooting last, I made it a deal to get to know as many of the cast and crew as I could, exchanged a lot of business cards, etc. And once I learned everyone's name, I made sure to call them by name, so that I'd remember them, and they'd remember me. I made sure to keep the conversations light and humorous, cause I knew everyone was watching and listening, even when I wasn't in front of the camera.

At the end, I thanked the coordinators, makeup, hair, wardrobe, the producers, director and AD, grabbed some leftover dessert from the craft table, and graciously made my exit.

My manager had already discussed usage and rate with the production company, so I didn't have to ask about that when I got on set. When I got home, I emailed the production coordinator, and asked for a call sheet, to make sure I had everyone's name correct, and I mailed a thank you note to the production/ad agency.

5. What's one thing you'd keep, and one thing you'd leave behind?
In the audition, I wished I had spoken a little louder, because my scene partner had a bit of a commanding voice.

And when I was shooting, I wish I had had a bit more energy. I think I had a fear that if I appeared too energetic, that it would seem too bubbly and inauthentic. But when the director asked me to be a bit more energetic, he liked the level that I was at.

I'm definitely keeping how I interact with the cast, crew, and casting directors, because I know we all feed off of each other, and if we're all in a good comfortable space, everything will run smoothly.

I'm leaving behind all insecurities and fear, because it serves no one.