• Bill will be in LA THIS FRIDAY April 27th to teach his Level One Commercial Class. SIGN UP on the SIGN UP page.

  • I BOOKED a commercial 2 days after the class ended. 101 was the sole reason I booked that commercial.
    -Shuo Z. 
  • I would highly recommend this class to new & highly experienced actors. Right after class, I booked my first NYC commercial.
    -Meghan M.

  • It was my first step in my acting career after deciding to pursue it and boy did I make the right choice! Your coaching will stay with me for the long haul. -Stephanie C. 

  • THE 101 is now being taught at MAGGIE FLANIGAN STUDIO in NYC

  • Bill will be in LA THIS FRIDAY April 27th to teach his Level One Commercial Class. SIGN UP on the SIGN UP page. 

  • Despite 10 years of booking commercials and 1000 auditions, I learned a TON of stuff. And I BOOKED three new spots because of this class!
    -Kevin G. 

  • I feel like so much fear as gone away, concerning commercials, and that is Huge!!! -Adele R.

  • CLICK HERE TO WATCH BILL'S REEL!

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ALEXANDRA NORTMAN

1. What was the spot for and who cast it?

The spot was for Days Inn and it was cast by "Petite, A Casting Company" in Los Angeles.

2. What 101 tools did you use in the audition?

First and foremost, Commercial Acting 101 prepared me to walk into the audition with a purely service-based mindset. The entire time I focused on serving the needs of the casting agent, the director, and the client, not my own. Secondly, I broke down the copy of the script by creating pictures for the relationships with the environment and the people, which allowed me to visualize and truly be in the moment to serve. Lastly, from the moment I stepped into the audition room to the moment I left, I told myself over and over again that it is time to serve - to be eye to eye, heart to heart, shoulder to shoulder, in service.

3. What 101 tools did you use in the callback?

No callback. The tools I used from 101 allowed me to book right after the casting! ;)

4. What 101 tools did you use on set?

The night before the shoot, I went through my entire 101 packet, which helped prepare me for the day ahead and reminded me it was about serving them. I walked on to set that day feeling confident and fearless. Specifically, I utilized my ability to “You Turn.” This strategy allowed me to humbly alter my performance at the Director’s request.

5. What is one thing you would keep and one thing you would leave behind from the experience?

One aspect of the experience that I will take with me and that I did well was my treatment towards the entire production team and the client. Again, using the service-based mindset, I completely gave myself to the client, director, and production team. I wanted to make sure that their satisfaction was my primary goal through my serving heart. Ironically, I found that the more I gave and served them, the better the whole experience went and the better I performed. One thing I will change going forward, and leave behind, is my willingness to ask more questions if I was uncertain. Even though I wanted to come across as low-maintenance, I found that asking questions only helps the flow of service.